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YellowBrck for iPhone: New Social Network App for Parents

There may well be location-based services and social networking applications — such as Facebook — available for iOS users already, but we’ve just received word about a new social network app for the iPhone, iPod and iPad, which has been specifically designed for parents.

According to Mary Ann Neder at, Kima Ventures-backed YellowBrck has just announced the release of its new YellowBrck social network app that not only enables parent to stay in touch, but also earn themselves coupons and discounts from both local and online retailers.

Users can earn the discounts and coupons simply by ‘checking-in’ day-to-day parenting activities such as playtime, mealtime and laundry duties. The YellowBrck app also enables parents to share and exchange information including tips on parenting, and ideas and activities.

It will even help parent discover the latest family events or hot spots in their area or nationwide. Just like Foursquare and other location-based applications, YellowBrck comes with check-ins and badges, as well as discounts and coupons for stores such as Dapple, Torly Kid and EcoMum.

Moms and dads will even be able to check in with other parents to arrange play dates, as well as collect virtual sticker achievements like ‘power user’ and ‘busy body.’ The YellowBrck app is available to download from the Apple App Store now. Do you use any social network apps?

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