Yahoo / Bing Search Engine Merger and Google domination

Those of you who live in Canada and the U.S. will already know that the Yahoo and Bing search engine merger has now taken place — meaning that Yahoo now gets its search results from Bing. This is seen as a big deal for the two companies.

There are a number of reasons why they have gone ahead with the merger, the first is to cut costs, and the second is to try and put a stop to the Google domination. It is no secret that Google has been top dog in the search engine market — well when was the last time you heard someone say they will Yahoo it?

According to an article on WSJ by John Letzing, this is just the first phase of the merger; tests are still ongoing for the transition with advertisers for both Yahoo and Microsoft. Bing is now considered to be a first-rate search engine, but now it is time to get the right kind of marketing — only then will the two companies threaten Google.

The idea is simple really; two companies joining forces will be able to draw more users going for the same keywords, something that would have been watered down when they were two separate entities. For a detailed look at Yahoo and Microsoft’s futures continue reading the WSJ article.

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

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He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

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