Xbox One US price cut hopes dashed

Earlier on this week we told you that Microsoft had issued a surprise Xbox One price cut in the UK. Now we have further details on this, including the likelihood of Microsoft following up with an Xbox One US price cut as well.

As we told you, the new price of the Xbox One is now £399.99 and will come with a free copy of Titanfall whilst stocks last. This has generated an intriguing debate online as you can imagine, both from those who say that this is a fantastic offer and of course those who already have an Xbox One and are questioning Microsoft’s loyalty to launch buyers.

Now though, it looks like the price cut is exclusive to UK only. Microsoft’s UK Xbox Marketing Director Harvey Eagle has issued this statement in relation to the social media outcry following the announcement.

“This is about offering the best value to UK gamers, and as a result we’re announcing this new price point of £399. There’s no announcements in other countries planned, so it’s a UK-only adjustment and we feel this is the right thing to do in our market.”

As you can see, it looks like a US price cut for the Xbox One is not coming soon. Don’t forget though that the price of the console in UK is much more expensive due to taxes, so it’s a fairly expected answer from Microsoft in our opinion.

The PS4 is still cheaper at this point, but there’s no denying that the addition of Titanfall inside the box is a very exciting proposition.

Let us know your reaction to the fact that there is no Xbox One price cut in US planned, to follow the movement in UK. Are you still hoping to see one later in the year, or are you happy to pay the $399 price tag?

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

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