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Xbox One positivity in exchange for cash exposed

We have an interesting story for you to check out now, one which may raise a few doubts over the business practice and ethics of Microsoft. A YouTube promotion has been uncovered, one which offers uploaders the chance to make an increased profit, in return for positive reviews on the Xbox One.

It sounds bad when you read it, but then again it may make you wonder what other companies are resorting to similar tactics to boost up interest in their products. The issue here, is that it appears that Microsoft has been caught in the act and evidence of this has quickly been spread online through social media.

You can get a full heads-up on how it started, by first viewing this thread over at Neogaf. YouTube hosts Machinima claims to offer anyone a ‘$3 CPM bonus’ for those willing to upload 30 seconds of footage waxing lyrical about the Xbox One.

What wasn’t meant to be disclosed publicly though, is the terms and conditions – which you can read a quote of below courtesy of Ars Technica, who managed to obtain a copy for themselves:

“You may not say anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video. You agree to keep confidential at all times all matters relating to this Agreement, including, without limitation, the Promotional Requirements, and the CPM Compensation, listed above.”

While some may seem no harm in this and a great way for the gaming community to earn a little bit of cash, others have already excused Microsoft of being ‘desperate’.

What are your thoughts on this promotion, have you seen an increased number of Xbox One videos on YouTube with the tag ‘XB1M13’ on it? Give us your reaction below.

Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

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PayToLikeSomeone_stole_my_user_nameJosh101Ethan Andrew Reich Recent comment authors
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It is to be expected of MS to want to promote their (inferior) console and to pay people to say it is awesome. I am more disappointed that Youtube allow these kinds of promotion. Last time I look for a review on Youtube. Gameplay video, fine. Reviews…not so much.


well, never thought microsoft would go this low, goes to show how confident they are on their own system.


Absolutely ridiculous. How anyone can defend Microsoft for such tactics is beyond me. It really is unethical and should be rectified.

Ethan Andrew Reich
Ethan Andrew Reich

While some may seem no harm in this and a great way for the gaming community to earn a little bit of cash, others have already excused Microsoft of being ‘desperate’. Did you mean *see rather than seem who proofreads this

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