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Xbox 720 should use next-gen style name

We have had a few names thrown around in relation to Microsoft’s upcoming Xbox successor and now we have another name to throw into the hat. This week there are wide reports that the console dubbed ‘720’ will be codenamed ‘Durango’ by Microsoft.

To bring you up to speed on what Microsoft may be calling their next console, we first told you back in November last year that the console was thought be named ‘Loop’ internally. In the very same week, an additional report surfaced contradicting the ‘Loop’ name and replacing that with the not so catchy ‘Ten’ codename. That was then.

A few months later and we now have a new name to share with you. Kotaku, a respected gaming website are reporting that Microsoft are calling their next Xbox ‘Durango’ behind closed doors and there may even be a potential pattern associated with the name as well. You may remember the infamous Project Natal name that Microsoft first introduced Kinect as, but as Kotaku points out both the Natal and Durango names have South American origins.

We like Durango as well. Obviously it is highly unlikely that Microsoft will choose this as the final name for the next Xbox 720, but anything better than Microsoft ‘Ten’ would be a start. Loop had a fairly catchy name as well, but we like the Durango tag just a little more on this occasion. Sony has shown with their Vita naming for the next PSP that they too don’t mind going with something out of the ordinary for next generation products. Will Microsoft surprise us all once again with a unusual final name for the next Xbox?

The obvious front runner is the Xbox ‘720’ of course but we have a feeling that Microsoft won’t be choosing that for their next console as that would just be going with the public motion and it’s always good to surprise everyone. If you have been keeping an eye on the possible name rumors for the next Xbox console, have you already thought about a few good names?

These will probably sound a bit stupid to you, but how about the Microsoft Ghost, or the Microsoft Phantom? Or you could go with the ‘next generation’ route and opt for the Microsoft Evolution or Microsoft Revolution? We’re sure you can come up with a few better names so give us your best ideas below.

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

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