With the FIFA 2010 South Africa World Cup starting this coming Friday billions of fans across the world will be following the event. Many fans will now be turning to mobile phones to keep up with the happenings during the event.
An article by Ben Klayman of Reuters.com is reporting that a recent survey by Nielsen say’s that over half of the 27,000 people surveyed will be following the tournament. The survey was conducted across 55 countries, with 21% saying they will get information on their mobile device, and 9% would download an app to keep up to date.
The tournament which is played every four years got more than 700 million TV viewers at the last event in 2006. Over 120 million of those viewers were from the U.S. viewed at least one minute of World Cup telecasts.
This is the first Nielson survey of this type but numbers using cellphones to follow this year’s tournament will be far higher than the one in 2006. Read the full article here.
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