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Windows Phone 7: Success can help Microsoft’s Bing

At the Mobile World Congress 2010 Microsoft finally revealed Windows Phone 7, PCWorld’s recent article looks at how the success of Windows Phone 7 could greatly impact Microsoft’s Bing search engine.

Windows Phone 7 utilizes a very similar interface to their Zune HD, however it also tightly integrates the Bing search engine, when you tap the search button on a Windows Phone 7 device a Bing search windows appears.

Windows Phone 7 will not allow device manufacturers to replace the OS’s UI, this means tha every Windows 7 Phone device will feature a search button which uses Bing, this will be massive for Bing.

If Windows Phone 7 handsets become popular it could greatly improve Bing’s market share, currently Bing has 11.3 percent of the U.S. market share, whereas Google has a much greater share of the market with a 65.4 percent share.

Would you prefer to choose your own search engine on future Windows Phone 7 handsets?

Source: PCWorld

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Written by Jamie Pert

Jamie has a background in computer repairs and maintenance along with network administration, he now enjoys utilizing the benefits of new technologies and enjoys writing about anything that brings new technology to the world.

He began writing for Product Reviews in mid 2009 and has since expanded his knowledge across a wide-base of devices, he is looking to get more hands-on experience with new devices to gain a better understanding of the latest and greatest technologies.

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