One of the biggest mobile phone retailers in the US Radio Shack has just starting stocking three Windows Phone 7 devices. The move by Microsoft is to increase its presence in the country’s retail space.
Mark Raby of TGDaily is reporting that Radio Shack is an important part of the smartphone market, and it has a lot of costumers who are on more of a budget. They offer deals and promotions that are not found in official carrier stores and retailers such as Best Buy.
Devices that are available now are the LG Quantum from AT&T, HTC HD7 from T-Mobile, and the Samsung Focus from AT&T. Microsoft are facing a tough task getting the Windows Phone 7 OS on to the wish lists of consumers, and launch sales saw only 40,000 handsets shifted.
The marketing message offered with the new OS is “a phone to save us from our phones,” meaning users have no need to search round the device to see e-mails and texts. Trouble is many other devices already do this. Something that does set the Windows Phone 7 apart is the Xbox Live integration, and a lot of people might not even know this.
Getting devices into Radio Shack who have a history of offering some great deals on normally expensive devices is surely a good move?
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