We do not know what Apple is playing at, but the non-release of the White iPhone 4 has certainly been a shambles. Steve Jobs has promised that the handset will be released by Christmas, but why would you want a phone that will be six months old by then?
I am not certain that I would pay the price for a device that has been on the market for half a year — well all except for a color change. If I were one of those who had waited for the handset I think I would wait the other six months for the iPhone 5 – if I stick with Apple that is.
This is certainly a worry for Apple, and if they are unable to deliver on their promise of the white iPhone 4 by Christmas, then there is a lot of explaining to do. A 6-month delay on a device that only requires a color change seems unheard of; other handsets get their white versions just a month or two after the release of the standard black model — what’s so different about Apple?
I personally believe that there will be a lack of interest in a white iPhone 4 come December, shoppers will be more concerned about other things and not a handset that has had its issues from the start.