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Twitter’s Promoted Tweets: New Revenue Model

It has been reported that Twitter are planning to announce ‘Promoted Tweets’ – the company’s venture into a new revenue model for the social networking website.

As reported from BGR, companies will be able to purchase or bid for ‘keywords’. If they are successful, they’ll then be able to place their advertisements into related user search results.

Twitter will be operating ‘Promoted Tweets’ on a CPM (charging per 1,000 unique views) basis at the beginning, although this could be changed to another system in the future, depending on how the public reacts.

Companies signed up for the service so far include Best Buy, Starbucks, Virgin America and Bravo. Let us know your thoughts on this. We’ll update you when we know more.

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

Contact Alan Ng: alan@product-reviews.net

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