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THQ: Xbox 360 and PS3 Free-To-Play Gaming

Do you find buying all the latest games for your console expensive? Things could be changing in the future as THQ have said prices could drop, and could even go free.

Tim Ingham of CVG is reporting in an article that THQ boss Brian Farrell thinks we will see stripped down games available for $29 – $39. Then gamers can decide if they want to purchase extra content at a cost of up to $100. The company is currently experimenting with the hybrid model with its off road racing title MX Vs ATV, which is set for release in 2011.

The THQ boss said to investors that this way of buying games could end up dominating the industry. He said at the Goldman Sachs Communacopia Conference in New York, “In the past, we’ve seen that we bring the game out at $59.99 and it does reasonably well – around one million, or one million-and-a-half units.

He continued “When we lower the price to a mass market price the thing really jumps… So what we’re doing this time is we’re coming out initially with a smaller game at a lower price point – the $29 to $39 range. And added “We’re then doing a download model for different modes, different tracks, different vehicles. It’s what we call a hybrid – it’s a bit of the microtransaction and DLC model.

Farrell finished by saying “I think that’s the future of gaming – whether it’s this model or a take on the free-to-play model. It’s where our industry is going and this is a very, very interesting experiment with one of our key brands.”

What do you think would you like to see games sold in this way?

Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems

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CranBan THQdarrenGeoffArticle Reader Recent comment authors

The idea is intriguing. The gamer in a sense gets a chance to play a mini version of the game for a lower price. If they like it than they can elect to buy the game's dlc. As long as the cost of both the game and the dlc doesn't exceed (should be less) than what you would pay normally for the full game I'm interested.

Bring it on and let the gamer's try it out and voice their opinions after some trial runs of the concept.


anyone else getting sick of THQ's recent money grubbing press releases? first they tell us that we're little better than pirates for selling our used games and now they want to rip people off by selling them incomplete games which require a load of additional purchases to complete.

Say no to THQ!


i well stop playing games if this happens. each year they find a way of ripping gamers off.


sounds like a big con to me. you initially pay a little less, but then have to spend twice as much to own the full game. they probably think gamers are idiots.

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I ain’t buying no half assed game

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