Nowadays, logo designers come in all shapes and sizes. Some companies are ready to shell out millions for a single logo, while many others are crowdsourcing their logo design. Whether you are a novice designer creating logos in your free time, or a top-notch logo designer crafting high-quality logos for big brands, there are several tools out there that can make your work easier.
Freelancers, workaholics and passionate designers don’t just work on PCs or Macs: many of us continue messing about with design ideas on our tablets and smartphones. Although it may not be possible to create a polished, final version of a business logo on a smartphone, the ideation, research and image-creation stages of the process can easily be carried out on mobile devices.
Whether you are in transit, at lunch or waiting for someone, there are several mobile apps that can help you get work done while you are away from your workstation. Let’s take a look at apps that deserve a place in the armory of every logo designer. The apps are not ordered in any particular order, and most of them are available on both iTunes and Google Play.
Adobe Ideas is the best app for sketching and storing your ideas and imagination in vector format. The best part is that if you have a Creative Cloud membership, you can sync your work in Adobe Ideas with Illustrator and continue enhancing them on your PC or Mac. Or else, you could simply email them. What I love about this app is the intuitive and smooth touchscreen UI that lets you pick, compare and apply colors.
Dash of Color Free
No one is saying that logo designers copy, but many of us do depend on ‘inspirations,’ don’t we? One of the fastest ways of creating a mediocre logo is using different elements from different images and combining them in a smart way. This app is primarily meant for people who want to convert their color photos into total or partial black & white photos. But when you want to modify images quickly, this app works better than most tools out there!
There are some things that logo designers can do better on smartphones than on computers. Maintaining and creating color palettes is a pain in the neck even on a big screen, but this app, with its intuitive UI, makes the task simpler. Not only will it let you grab colors from almost any image, but it will also help you find matching colors. And, of course, it does all the other things that you expect a color palette tool to do!
They are not going to look at your face or judge you on the basis of your voice. Your clients want to see your previous work before they entrust their project to you. You cannot carry your portfolio everywhere, but you can surely carry it in your smartphone. This app will make it easier for you to create portfolio on Behance and enable you to showcase your work on your smartphone.
When you are starting out, you have no idea of what others are charging. So, when you mumble out your price for designing a logo, you don’t know whether you are ripping off your client, or are getting ripped off yourself. This app is a blessing for freelancers: it will help you analyze the amount and intensity of work will have to put in for the project and help you calculate how much you should charge.
The Typography Manual
Sometimes, logos are made up of words. And even if the logo is an image, the name of the company and its tagline will often accompany the logo. What do you do when you cannot find a font that matches the design of the logo that you have created? Simple, you open up The Typography Manual in your smartphone and find the right match!
Color Mood Designer
Even if you have worked with colors all your life, it is not easy to find the right color combination for a particular design. If you want to get your work done quickly, this is the app for you. The app has a full database of colors and it makes finding the right combinations very convenient. As a bonus, it also comes in handy when you want to show the colors to the clients or colleagues in meeting — no need to carry heavy color swatch books.
Professionals may scorn at this app, but if you are just starting out in logo design, spending time on this app can help you walk the walk and talk the talk. You see, this app contains a glossary of graphic design and print terms. More and more terms are added everyday — get this on your smartphone, and you can learn how to couch your ideas in smart, technical terms!
This one is the for professionals out there. While some may see logo design as nothing more than slapping together a few images, there are many of us who let the idea of the logo grow organically from the clients brief, history and vision. This is an arduous task that requires you to keep track of different ideas. iBlueSky will help you map your thoughts in an image format, convert the format and access it over your workstation.
Ultimate Logo Quiz
Logo designing should not be all work and no play. This is a quiz game that is made for logo designers. There are over 1250 logos in the game and you are expected to know which logo belongs to which company. Even if you do not care about the quiz, you are getting a database of hundreds of interesting and famous logos.
Hopefully, you will be able to find at least a few apps from this list that can make a positive difference in your work life. If you are already using helpful apps that are not in this list, please add them in the comments section.
Thanks to Skylar Barret who works for PLAVEB, a professional logo design company located in Los Angeles. Web Design is his passion. He enjoys designing dynamic and creative websites and portals that fulfill today’s web-standards. Connect via Twitter and Facebook.