When it comes to cheap vehicles, it seems as though Tata Motors has that sector all sewn up in India, which is evident with the Nano. Now they want to repeat this success with their Tata Magic Iris and Ace Zip. What makes things even better for them is their innovative marketing strategy, which is designed to sell as many small vehicles as possible.
The automaker knows how hard it is to push sales in rural areas, which is why they have enlisted the help of Indian Oil Corporation and e-Choupal. According to Financial Chronicle Tata Motors said that if this new tie-up goes well, then they plan to implement it in other states. This will not be a short-term program; Tata is in it for the long haul, and aims to begin a range of strategies in these rural areas.
Both the Tata Magic Iris and Ace Zip will have tough competition from the likes of the M&M Gio, Piaggio Ape, and the Bajaj RE600. However, we can be sure that the Indian carmaker will do all they can to beat rivals — if history is anything to go by then we cannot see any reason why this will not happen.
The Magic Iris is a small passenger vehicle, while the Ace Zip is a 600-kg smart micro truck. Prices are at Rs 1.95 lakh and Rs 1.9 lakh respectively. Do you think that this is clever marketing by Tata Motors?