In the past we have discussed how Apple needs to get the iPad mini 2 price right, as does Google with the Nexus 7 tablet. Microsoft will have to face the same dilemma with the Surface Pro 2, as the current model is considered too expensive. Now we know these are different devices catering for different markets, but each company knows they need to be aggressive in terms of pricing.
There are concerns that the Surface Pro could have the same fate as the BlackBerry PlayBook, but we don’t see this being the case. The reason we say this is because the Surface Pro has proved to be a popular product, and will only get more popular now that it is more widely available.
Surface Pro 2 price concerns — The current model has two price points, $899 for the 64GB model and $999 for the 128GB version, although the Surface Type Cover is another $129.99 on top of those figures. These prices are relatively high, and so will put potential buyers off, although we have to remember that this is far more than just a tablet.
Microsoft can learn from this and adjust their Surface Pro pricing strategy, but it’s tough to know what the perfect price point would be. However, the Surface Pro 2nd-generation could naturally come with a cheaper price because more money was invested into getting the Surface range off the ground in the first place.
The delayed Surface Pro release in countries like the UK has cost Microsoft dearly, as this is a key market for the company. There’s another way to ensure the success of the Surface Pro 2 release, and that’s a simultaneous release to many other countries, just as Apple started to do with their iPhone.
Prediction of failure for the Surface Pro range seems to be over-exaggerated, as Microsoft has been unable to keep up with demand, and so should be proof that the product is no failure, wouldn’t you agree?
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