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Star Wars Blu-ray box set helps sales soar

Despite the PS3 having an inbuilt Blu-ray player the take up of the platform got off to a slow start, which wasn’t helped at first by the rival HD DVD platform that is now defunct. Recently though we have seen more affordable Blu-ray players, and the movies themselves have also become cheaper. Now we can tell you that titles such as the Star Wars Blu-ray box set have helped sales of the media soar.

According to a new study consumers are now favoring Blu-ray over DVD when purchasing big blockbuster movies. PCMag are also reporting that consumer spending has climbed almost five percent on home entertainment in the last year. The Digital Entertainment Group said this is the first rise since 2008, and although no exact figures were given, with big new releases Blu-ray sales are fifty percent higher than the DVD equivalent.

DEG added that electronic sell-through and digital movies streaming also saw revenue growth. Catalog sales of Blu-ray titles are also on the up as well, with increases of over sixty percent led by the likes of Star Wars, Scarface, and Citizen Kane among others.

The amount of Blu-ray compatible devices in US homes now sits at over 33.5 million, which is up 52 percent compared to last year. DEG didn’t go in to specific numbers for its results, but it is regarded as one of the most accurate.

DVD was still way out in front of Blu-ray though with $14 billion spent, compared to $2.3 billion. Digital streaming also beat Blu-ray as well with $2.5 billion, while media sales have slipped since 2004. Do you buy more Blu-ray movies than before?

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Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems

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