The world seems to have gone zombies made with the range of games that have “Zombie Mode” in them, such as “Call of Duty: Black Ops” and Red Dead Redemption”, and things are set to get much worse as we approach Halloween. Sears has now started their viral marketing campaign in the build up to October 31, 2010.
When choosing the perfect gift you are asked if the zombie you are purchasing for is either male or female, and then asks if he/she is slow, hungry or cranky, as well as how you like your brains — a bit gory, but a lot of fun.
Once you have made your selection you click on the “Find Now” link and you will see a few suggestions that Sears recommends. Some of the ads at the top of the page are amusing; there is an image of a pair of sneakers with the catchphrase “Tone while you lumber”.
This just shows the power of viral marketing, something that most brands are getting involved in. Some choose to do what Sears has done by giving their website a mini-make-over, while others launch ad campaigns on TV. However, some of the most successful are viral video campaigns, like what Evian and Old Spice has done in the past. Visit the Sears Zombie page.
What is your best viral marketing campaign?