One of the most exciting battles in the tech industry at the moment has taken a turn as Samsung overtakes Apple to become third most successful company in terms of revenue in the handset market. The news comes after the South Korean based company saw its sales boom in the third quarter 2011 while Apple’s sales had a rare slum.
Both companies still sit behind Nokia as they are currently the most successful company in terms of overall revenue from handsets, despite the lack of recent success in the market. According to the Guardian report, last quarter Samsung saw more than 28 million of their smartphones sold and are confident to have more success this quarter, especially with the new handsets they have lined up for November including the Google backed ones.
Meanwhile Apple saw their revenue targets missed for the first time since 2002 last quarter, which saw them fall from being the world’s biggest smartphone maker in terms of revenue in the second quarter. They still managed to shift more than 17 million iPhones but it was far less compared to what was predicted and what Samsung managed to achieve. Most analysts put this down to the amount of would be buyers who were holding out for the latest model which wasn’t released until October. This is also why they predict a boost in sales for the upcoming quarter.
We will have to see what happens in this fourth quarter before we can establish where the rankings will lie, although both companies seem pretty confident in a more successful quarter than last. In a statement Samsung said the fourth quarter is ‘when industry demand is traditionally at its peak,’ and they expect ‘sales of mobile devices to remain strong and flat panel TV shipments to increase.’ Who do you think will be more successful after this quarter?