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PS Vita price cut sparks debatable trouble for Sony

With the PS Vita having only been available in the west since February, you would have thought that the idea of a price cut to Sony’s new handheld is still a long way off. That doesn’t appear to be the case in France though, as Sony has confirmed that the PS Vita will be available to buy with a discount for a limited time only and strangely enough – in that country only as well.

Sony hasn’t given any explanation to why this is only taking place in France, but they have confirmed that it will last for six weeks only, starting from 1st June to 15th July. Consumers in France will be able to enjoy a €50 rebate whenever they purchase either the WiFi Vita for €249 or the 3G model for €299.

Again, it is bizarre that this deal isn’t available in other parts of Europe like the UK and the fact that US consumers who may be interested in a price cut cannot take advantage of this either. Considering that this is for France only, we doubt that this is some kind of pre-E3 announcement as they would have made it a global cut if they wanted the word to spread.

Does a price cut signal that the PS Vita is already struggling though? After just 100,000 units sold in the UK after 10 weeks on sale, some may view this price cut as Sony looking to reverse the fortunes of the Vita and get back on track with the company’s expected 16 million sales by the end of the financial year.

The biggest problem that we see at the moment though, is a lack of top quality games. Current buyers are certainly bound to be a little disappointed with the slow rollout of new AAA titles after an impressive launch, while at the same time the lack of games is hardly going to be appealing for those consumers who are contemplating a purchase.

It can only get better though when more games come out and after E3 2012 is done, Vita owners should be feeling a lot more pleased with their launch purchase once a revised game list is out. What are your thoughts on this unexpected price cut for French consumers? Are you a little bit disappointed that you cannot enjoy a discount as well?

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

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