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Nook Color E-Reader– Possible Game Changer

When I said yesterday that Barnes & Noble had made the wrong move with its Nook Color, I have to admit that I was a little hasty in my assumption. I do not mind admitting when I am wrong, and our readers took me to task. I now understand that there are those of you out there who would gladly pay half the price of an iPad for a device that does not offer as much.

There is a good reason for this, as there is still a huge market for e-readers — so maybe the Nook Color is a game changer after all? So how come Sony and Amazon are not considering a color option? The new Barnes & Noble e-reader is much more than a Kindle, as it will offer web browsing, much like a tablet PC does.

Nicholas Kolakowski from eWeek believes that the new Nook could change the e-reader game, and analysts believe that Barnes & Noble will now move ahead of Amazon and Sony, the number one and two leaders in the e-reader market respectively.

James McQuivey from Forrester believes that the new Nook is not just a standard e-reader, but also a hybrid. Both Amazon and Sony will now have to rethink their e-reader strategy, as the early signs look promising for the Nook Color.

Do you think that the Nook Color from Barnes & Noble is a game changer?

Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

Contact Peter Chubb: peter@product-reviews.net

He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

Contact Peter Chubb: peter@product-reviews.net

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