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Nook Color: Barnes & Noble’s Wrong Move

The announcement of the Nook Color did not come as a huge surprise, as a leaked accessory had already proven its existence. After looking at the specs, I fear that Barnes & Noble have got it wrong. There is a reason why Amazon and Sony have not introduced a color version yet, and that is because of the upcoming onslaught of tablet devices.

When it comes to reading black-and-white digital books and newspapers, that market is e-reader territory; color publication is down to tablets — such as the Apple iPad. We know that upcoming books are coming in color, but this is only in preparation for the range of tablet devices that will flood the market by the end of the year and early 2011.

Devin Coldewey from CrunchGear made me laugh when he said “Talk about bringing a knife to a knife fight when someone else already brought a gun” He goes on to say that e-readers have only survived this long as they are not in direct competition with the iPad — seems like the Nook Color will have a huge bullseye painted on it now.

Do not get us wrong; the new color e-reader looks to be a nice device, and their best yet. We know that tablets are more expensive, but you may as well just pay the extra and have one device that can do so much more.

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