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No Mazda RX9 release confirmed by Kogai

It is not that much of a surprise to learn that Mazda’s CEO Masamichi Kogai has confirmed there will be no Mazda RX9 release. There have been rumors of the RX8 successor ever since the model was discontinued, but it would seem the Japanese car manufacturer is happy with its current lineup, apart from updating those models that is.

Things have changed since the heyday of the RX-7 because people don’t seem to be too bothered about such models, even though the Supra successor is all set to take on rivals. Mazda understands that it cannot compete with the likes of the next generation Supra or the ever popular Nissan GT-R, as well as the fact that interest in the rotary engine is not what it was.

No Mazda RX9 release

Automotive News learned from Kogai that one of the main reasons for not going ahead with a new RX model is because they do not want to take the focus away from the current lineup, and this does make sense. If a carmaker has too many models, then they are not able to allocate resources to those models, which in turn would mean sacrifices have to be made.

With this in mind it would seem as though Mazda is all about efficiency with its current lineup, which means they can concentrate on what they already have and to make them even better in the coming years. It does not matter how big of a brand you are, the less you have the better it is for what you already have, and that means Mazda’s Skyactiv can only benefit from this.

Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

Contact Peter Chubb: peter@product-reviews.net

He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

Contact Peter Chubb: peter@product-reviews.net

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