Earlier today we brought you some worrying news that revealed games industry giant Nintendo is facing some troubled times ahead after reporting huge sales losses. One positive thing they do have ahead of them however is the launch of their new console, the Wii U which is expected to be released at the end of the year.
According to CVG there is some fresh debate however, this time over whether the company will actually call their next-gen console the Wii U, as reports from a close source are suggesting Nintendo is contemplating changing the name in order to attract more attention, and will do so ahead of the E3 event later this year. It is believed that consumer confusion over the 3DS name and a disappointing E3 reveal are the reasons that the change is being considered.
After today’s news it is clear there is now a lot of pressure riding on the launch of Nintendo’s next console, whatever they decide to call it, which is why they must consider and discuss all aspects that could prevent the launch from being a successful one. The company claims they had trouble shifting 3DS units as consumers found it hard to differentiate from the older DS systems and as a result were forced to use bright red box stickers as well as the TV ad phrase ‘This is not DS, this is Nintendo 3DS’ just to be clear.
These are the kind of mistakes the company will be keen to avoid, hence the name change discussion. They also believe their E3 presentation could have been better as a lot of consumers were left wondering what the Wii U was meant to be, with a lot of attention being focused on the tablet part rather than the console itself. This year they will be looking to be clearer and hope for more of an impact amidst consumers. Will a name change be enough though?
What do you think they should call their next console?
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