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New lower price for MacBook Air in late 2012

Reporting news on the latest products is pretty good fun and keeps you informed on the latest advancements, but there is nothing like having some real hands-on time to give you that extra insight and know how a product really works. I’ve had plenty of time with the first generation MacBook Air and also the later models, which has allowed us to see the improvements first hand and also how the price has dropped over time.

Hearing that a new MacBook Air could release in late 2012 is pretty interesting, especially considering its supposed to come with a new lower price, which is always welcomed when you think how much we paid for our first MacBook Air with SSD (around £1,800 in the UK). Prices have dropped a lot since Apple made the SSD standard and not an option as it was when we first got our hands on one.

How does a new $799 MacBook Air sound to you? This price is much cheaper than the first-gen models, and if these sources are correct it should land somewhere in the 3rd quarter of 2012. Intel is pushing ultrabooks aggressively and hopes to bring the price below $700 in the second half of this year, although some analysts believe the sales will not start to increase dramatically until the launch of Windows 8.

The top end Apple MacBook Air is currently priced at $1,599 and includes a 256GB SSD, and while we expect the rumored lower priced MacBook Air to include a smaller SSD it could still cause problems for ultrabooks.

Would you rather a new $799 MacBook Air than an ultrabook at the same price?

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Written by Daniel Chubb

Daniel is the CEO of Dansway Communications LTD and founder of; a top blog dedicated to breaking tech news, hands-on reviews and delivers real solutions to everyday consumer electronics hang-ups.

Daniel now spends his time keeping an eye on the latest technology and business trends. Also developing other blogs/news sites in the entertainment and business industries.

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