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New iPad vs. Surface RT, aggressive summer 2013 marketing

Having already discussed how the so-called failure of the Surface RT was down to the wrong price point, Microsoft is now trying to rectify this with some amazing price reductions, but you have to ask if this is too little too late? However, Microsoft does not think so, as they have now begun what we would consider aggressive summer 2013 marketing, and this new iPad vs. Surface RT video commercial proves just that.

In the new ad Microsoft is concentrating on two key areas, their aggressive pricing campaign and the lack of USB. It seems funny that Microsoft should do this, especially when they would have you believe that the Surface is not necessarily a tablet, although the RT is more of one than the Pro.

When you begin the video you’ll notice the sound of Siri, where she then goes on to point out that the iPad is unable to do the things that the Surface RT can do, such as stand up on its own, unable to support USB or even lacks a snap-on keyboard/cover.

Microsoft shows off what they believe to be the biggest downfall of the iPad when compared to the Surface RT right at the end, and that’s the price. The iPad 32GB price is still $599, when compared to the new Surface RT price of just $349, which is also for the 32GB model.

The new pricing for the RT only happened last week, and so Microsoft has wasted no time creating an ad to show this off, and for good reason, as this will surely help sales, as the RT was said to be a little on the expensive side from the start

It’s not yet known if there will be a Surface RT 2 release, but with rumors of an upgraded version coming with an improved processor, one can only hope that its pricing will be aggressive from the start?

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

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He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

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