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New foes of 2012 MacBook Pro and Air

Some of the biggest brands in the laptop business are trying to find ways to gain market share on Apple, and with the new 2012 MacBook Pro moments away and the new MacBook Air following shortly after, how could the competition gain an upper hand? One way would be to do what the Xbox 360 did with their foe, the PS3, and that is release first to gain an upper hand or at least some early sales from the impatient buyer.

Today we’ve seen some reports that show new rivals for the 2012 MacBook Pro and Air are about to release, these include options with Intel’s new Ivy Bridge processors with dual-core CPUs for maxim battery life and performance. While these dual-core Ultrabooks will not target the 2012 MacBook Pro, experts predict they will aim at a refresh of the MacBook Air. The Pro model will have a growing list of rivals in the coming weeks thanks to other brands packing the latest technology from Intel, and other hardware brands to offer real alternatives to Apple.

Computex 2012 kicks off next week and we’re hearing from Intel on the size of the Ultrabook line-up, which apparently features a variety of more than 110 designs in the works. Reports also state around one third of these new portable computers will be touch screen, which is something some Apple fans want on a new MacBook Air. The thin profiles are around 0.7-inches, and expect good battery life at well over 5 hours. You can read more about the Intel line-up in this article.

Alternatives to the 2012 MacBook Pro — while the finally specs for the new MacBook Pro are not confirmed yet, expect an announcement from Apple at WWDC 2012, we can guess on a few of the features and also look at high-end laptops already announced by other brands that have their sights on the MacBook Pro. The new ZenBook Prime is one such option that features a brushed aluminum frame for a solid form factor, full 1080p IPS display, and also GeForce GT 620M graphics. You can see a quick hands-on with the ZenBook Prime UX32VD here.

Some people are Apple all the way – If the new 2012 Macbook Pro comes in a 15-inch option with a Retina Display, and an SSD with more than 256GB, or even a combo with SSD and normal HDD then it would be a no brainer purchase for some people. Other Apple users are going Apple no matter what, and just hope they get the specs wished for.

Would you consider something other than the new MacBook Pro and Air, or are you only going Apple in 2012? If you’ve seen a good competitor to the MacBook range, then feel free to share a comment below.

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Written by Daniel Chubb

Daniel is the CEO of Dansway Communications LTD and founder of; a top blog dedicated to breaking tech news, hands-on reviews and delivers real solutions to everyday consumer electronics hang-ups.

Daniel now spends his time keeping an eye on the latest technology and business trends. Also developing other blogs/news sites in the entertainment and business industries.

Contact Daniel Chubb: [email protected]


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