New Apple TV For $99: Reasons For 2010 Update

We have taken a look at the new Apple TV and posted information on the $99 price, release date, and a hands-on. As an owner of three Apple TV’s, I am pretty impressed with the setup of the old Apple TV but do see a lack of features.

The New Apple TV is cheaper and much smaller, our current Apple TV’s have 160GB hard drives and they do not even use them, instead we stream the content from a main computer (the new Mac Mini Server). So the new “Streaming Only” Apple TV is a good idea at the right price for us.

Apple iOS apps would have been welcomed, and this option could have given Apple a jump on Google and Amazon, although we would imagine Apple are already making plans for this.

What are Apple’s reasons for the new black and tiny Apple TV? Steve Jobs took to the stage on September 1, and give his reasons for the new Apple TV. He explained that they have listened to what “we” want, and then continued to show our wishes.

Consumers do not want a computer on their TV, they want everything in HD, do not want to manage storage or sync to a computer, they want Hollywood movies and TV shows, and the hardware must be small, silent, and cool.

Enter the new second generation black Apple TV that is one fourth the size, includes a slick silver remote, power, HDMI, network and optical ports. The new device will have the largest library of HD movies in the world, same day they release on DVD. Rotten tomatoes reviews and more info about actors are included.

While there are no purchases anymore (all rentals) on the new Apple TV, this does raise questions for the owners of old Apple TV’s. We have three of these, and have ordered one of the new 2nd-gen Apple TV’s, but Apple have said the new software update will not be on the old Apple TV, so what of existing hardware?

These are Apple’s reasons for the new device, but how do you feel? Is the new Apple TV a success or failure for you?

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Written by Daniel Chubb

Daniel is the CEO of Dansway Communications LTD and founder of; a top blog dedicated to breaking tech news, hands-on reviews and delivers real solutions to everyday consumer electronics hang-ups.

Daniel now spends his time keeping an eye on the latest technology and business trends. Also developing other blogs/news sites in the entertainment and business industries.

Contact Daniel Chubb: [email protected]

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