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New $139 Kindle vs Apple iPad: Comparison

The Kindle eReader device from Amazon had been selling well, that was until the Apple iPad came along — those 3 .3 million sales must have had an effect on Kindle sales? Well it seems like it has, as Amazon recently announced that profit for this period was lower than expected. However, Amazon has a plan — they have a new Kindle coming out with the cheapest model costing just $139.

Amazon hopes that the new price and new features will help it in the fight against the iPad, but will the plan succeed? Will the new features be a vast improvement over the older model, and will Amazon be able to convince consumers to purchase it?

It was no secret that the grey contrast was seen as a big letdown once the iPad came out, so Amazon had increased this by 50 percent on the new Kindle. However, this does not get around the fact that it is still not color. There is one added benefit with the Kindle; you can read it in direct sunlight, something that you cannot do with the iPad.

Where the iPad suffers though is its price, $499 for the cheapest model compared to $139 for the new Kindle. This is where Amazon has been winning out, and they have no fear that Apple will ever reduce their price.

The Kindle has been designed for just reading books, and it does this far better than the iPad, with thousands more books available. However, it is the other features on the iPad that has made it a huge success — one that makes me wonder if the Kindle will ever survive once Apple partners with more publishers.

For an in-depth look into Amazon’s strategy with the Kindle, read Rich Jaroslovsky article on Bloomberg.

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

Contact Peter Chubb: [email protected]

He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

Contact Peter Chubb: [email protected]

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