Over the last couple of years the mobile phones we use have changed dramatically, and with that the way we use them as well. More of us now use smartphones where we check emails, browse the internet, or communicate with our Facebook friends. This has increased the amount of data that is downloaded on the mobile networks around the world. Today it is being reported that nearly all of UK carrier Three traffic is data.
TNW are reporting that the carriers unlimited data packages have tempted many consumers to switch from rival providers, and now data accounts for 97 percent of the company’s mobile traffic. Three has now become the country’s quickest growing mobile network, which has been helped by customers taking up its all you can eat data plans.
They have offers on pay monthly and pay-as-you-go plans, and have seen a 427 percent rise in data usage on its networks. Users are downloading apps and streaming films among other things while on the go. When the company launched back in 2003 its unique selling point was that it was solely a 3G provider.
This may cause problems for the network in the short term though as it is in danger of running out of capacity, which hasn’t been helped by the delay of the UKs 4G auctions by Ofcom. Where other UK networks can switch 3G services over to a 2G spectrum, Three doesn’t have this option. It is believed auctions might not start until the end of 2012 at the earliest.
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