This year’s annual NBA All Star Game will take place tonight at the Cowboys Stadium (Arlington, Texas), apparently one official sponsor is Square Enix’s upcoming Final Fantasy XIII game.
During the game it is thought that there will be plenty of FFXIII commercials, however for those of you wanting a hands-on with the game there will apparently be a special game sampling section.
In my opinion is a good marketing strategy as there will be thousands of people in attendance, not only this but there will also be millions of global viewers.
If you manage to get a hands-on with game at the event feel free to let us know any details regarding the game in the comments section below.
*Identifying Monetised Links - outgoing links that we monetise are marked with an '*' symbol.