MW3 can’t prevent gaming industry revenue sliding

Last year we saw many big game titles being released with some breaking records regarding sales, but the likes of MW3 can’t prevent gaming industry revenue from sliding though as the world continues to struggle through these tough economic times.

In the UK total sales of software, hardware, and accessories totaled £2.52 billion last year, which according to CVG is down thirteen percent compared to 2010. Sales of boxed games accounted for £1.42 billion, which was a drop by seven percent compared to the previous year.

According to UKIE who provide the data this was better than earlier forecasts for the year, which saw consumer spending on leisure activities and goods, come under strain. Call of Duty: Modern Warfare was unsurprisingly the biggest selling game of 2011.

Console hardware sales revenue totaled £646 million during 2011 with gaming accessories accounting for £453 million in revenue last year, which is a fall by seventeen percent. Motion control devices such as the Microsoft Kinect made up around eleven percent of total unit sales, and 27 percent of revenue.

Despite the falls across the board there were still some great achievements according to UKIE chairman Andy Payne.MW3 hit the game charts in week 45 and generated £83 million in revenue in the first five days, selling two million units.

2011 also saw the release of the Nintendo 3DS that despite getting off to a slow start began selling well following a price cut. There were also some other big game releases such as Battlefield 3 and Skyrim, which would have helped boost revenues.

This year we will see the launch of the PS Vita and Nintendo’s Wii U along with some big game releases such as GTA 5, and Halo 4. These figures compare to the Japanese market that saw a fall of eight percent with Mario Kart 7 and the 3DS topping the sales charts.

Are you surprised that revenue dropped so much considering the games that were released last year?

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Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems

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