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Moto X design factors could blow away competition

Excitement was already sky high for Motorola’s upcoming Moto X phone in collaboration with Google, but now this week anticipation has really reached fever pitch it seems. The company has sent out a new advertisement promoting the USA-built ‘super phone’, but now with the revelation that consumers will have the ability to ‘design’ the phone themselves upon purchase.

We knew that the ‘Google X’ phone would be something worth waiting for when it finally arrives, but now Motorola has firmly upped the stakes accordingly just before Independence Day on July 4. There’s even whispers brewing that Motorola will announce and unveil the Moto X properly this week, but in the meantime they have given the world a very nice prospect to look forward to.

As spotted by AdAge, the first Moto X advert will be visible to the public in July 3 editions of USA Today, The Wall Street Journal, The New York Times and Washington Post. The ad can be seen in full below, but take notice of the important message during the middle of the ad.

Motorola confirms that their Moto X is “The first smartphone that you can design yourself”. Obviously the company hasn’t gone into full details on what the context of this means, but it could be monumental for the consumer. Imagine if Motorola are allowing consumers to actively customize their Moto X by choosing which hardware specs will go into the phone.

It could be similar to how you build a PC, with Motorola allowing consumers choose the finest details depending on how much they would be willing to spend. Alternatively, Motorola could be planning to allow consumers to actively choose from any Moto X color they wanted – which would also be a fantastic move if true.

Motorola is making a big deal of the fact that they are building the device within the United States, but could this also be playing a big factor in allowing consumers to design the phone themselves – with resources being available to Motorola more quickly with everything in the US, as opposed to say China?

It is very exciting times at the moment for Motorola fans and definitely something to keep an eye on this week. Let us know your initial thoughts behind Motorola’s revelation that consumers can design the phone themselves. What are you hoping/expecting this to mean?

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

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