We couldn’t resist to tell you about one story that has gone viral this week and a rather brilliant piece of marketing by the guys over at Vodafone Egypt.
The carrier has decided to capitalize on the amazing form of countryman Mo Salah, who is currently on the brink of breaking all kinds of scoring records for Liverpool FC and the Premier League in his debut.
He’s making such an impact, that Vodafone has decided to create a brand new phone tariff in honor of the player and will be giving every customer on that tariff free minutes whenever Salah scores a new goal for LFC.
The Tariff is aptly called ‘Mo Salah World’ and Vodafone has committed to offering 11 free minutes to every single user on this tariff whenever the player, who wears the number 11 shirt scores a goal.
Made a subbed version of @22mosalah 's Vodafone ad.
All copyrights belong to @VodafoneEgypt and this subbed version was purely made to entertain a global audience.
I believe everyone should watch this amazing ad!
— Mo SaLAD (@Sparx_75) March 15, 2018
There’s now talk on how this could amount to $140 million that Vodafone would need to pay out in terms of free minutes every time Salah scores which is quite remarkable.
Vodafone has released a new Advert featuring the Liverpool star which you can check out above complete with subtitles. Is this one example of a fantastic collaboration that you love to see?