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Microsoft’s Surface Pro marketing tactics nothing new

The launch of the Surface Pro did not go to plan because Microsoft had to cancel their big launch event on Friday, ahead of a midnight release because of the poor weather conditions in NYC. However, this has not stopped the device from proving very popular, as there have been reports over the weekend that the Pro has sold out in many locations.

Microsoft would have you believe that the reason for low or no stock at all is because of how popular the tablet come ultrabook is, but there’s far more to it than that, well according to a recent news report that has been looking more closely at this. There have been suggestions that Microsoft didn’t supply enough stock in the first place, which could make the Pro seem far more popular than it is.

These marketing tactics are nothing new because many companies have employed the same sort of practices in the past, with Apple and Nintendo being just two of them. To you and I this is considered unfair, but it does help promote a device, just like the original Wii back in 2006.

We’re hearing several stories where some retail stores had very limited stock of the Surface Pro, but in some cases they had none at all, which seems strange considering how long they have had to prepare for launch day.

What’s the reason for the low stock? Okay, so these retail outlets could be victim of the same stock confusion as the Nexus 4, but then again that was very different because Google and LG had to liaise with each other, whereas Microsoft does not have that issue. While Microsoft would have you believe that they are working on the lack of supply problems, we’re more inclined to say that this was all part of their plan.

Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

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He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

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Joe Dankodvmoo7rb225 Recent comment authors
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Joe Danko
Joe Danko

Well, at least no one has been tasered yet trying to buy a second one.

Joe Danko
Joe Danko

There is a possibility that lots of folks are not taking into account the tablets that were ordered direct from Microsoft months ago. If MS held onto early internet paid orders so quantities could be shipped to big box stores then the same people would probably be crying FRAUD. Sometimes you just can’t make everyone happy.


This makes no sense. Why would MSor any company hype up a product so much then offer next to nothing. Even online you can find anything, unless to go to eBay. I mean you can’t even back order this right now. I can’t believe MS would be holding back units on purpose so they can claim there sold out and try to get some kind of publicity all
while losing millions in potential sales?? This makes no sense at all. A more
reasonable scenario would be some think of supply chain issue or maybe a newly
discovered defect 🙁


What amazes me Chris is that you and many other reporters are helping to perpetuate this as simply a supply issue when, in fact, it was a blatant attempt to defraud the public. Microsoft did not ship ample supplies except in a few exceptions. Most Best Buy stores across the country received ONE unit each, and I know this for fact as I have been following up with research after trying to buy one on Saturday morning. Staples stores did not get any 128 model Pro in most stores and indicate that you will have to order them. You cannot… Read more »

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