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Microsoft Zune reaches the end of the line

We recently brought you speculation that Apple was to kill off some of its iPod range, but if true this will come after a successful few years. This compares to the offering from Microsoft that hasn’t exactly proved much of a success, and now it looks like the Microsoft Zune reaches the end of the line.

According to an article on Cnet the device disappeared from the Microsoft Zune website, before suddenly reappearing. But later there was a statement released onto the Zune support stage, which seems to put a final nail in the Zune’s coffin. It confirmed the previous statement that the company was focusing on the Windows Phone platform for their music and video plans.

It then stated that Microsoft would no longer be manufacturing Zune players, but it did reassure consumers that current owners can still use Zune services. Microsoft also confirmed they would honor all warranties for units already purchased by customers, and those who purchase the remaining inventory.

Back in March rumors surfaced that the company was to discontinue the device and concentrate on Zune software, and at the time we wondered where Microsoft had gone wrong with the Zune music player.

When it was first released in 2006 it had some better features than its big rival the iPod, such as a bigger screen and an FM radio. But unfortunately the company was unable to take a slice of Apple’s market share. The hardware has been left untouched since the introduction of the Zune HD in 2009, and now the range is to be discontinued.

Why do you think the Microsoft Zune has failed to compete with the iPod?

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Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems


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