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Microsoft Xbox 360 Slim Giveaway: Gift or Bribe?

When we heard that Microsoft had given away thousands of their new Xbox 360 Slim units we were shocked, as they would have cost them a huge amount of money. However, this press giveaway has not cost as much as you think — especially when you think of all the free press that they get from it. This leads to the question — was it a gift or bribe?

It is nothing new when companies such as Microsoft give away a certain amount of products for websites and blogs to review — but this giveaway is different, as they do not have to remain where they had been sent. Matt Peckham from PC World reckons that it was unprecedented.

Those who attended the Microsoft keynote during E3 2010 were told that the new Xbox 360 Slim will ship to stores immediately, and that all those in attendance were to get a free unit as well. Microsoft told them that it was a gift, but there have been those suggestions that it was all a bribe.

Peckham says that it was not a bribe but just a way of persuading you to like their product instead. It has been estimated that this giveaway cost Microsoft $500,000, that’s a huge amount of money to throw away. There are those who feel that they should have gave these systems away to a children’s charity — the ones who do not even own a games console.

Whatever the reason, the new Xbox 360 Slim will be a welcome addition to the games console market.

So come on, do you think that this was a gift or bribe?

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

Contact Peter Chubb: [email protected]

He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

Contact Peter Chubb: [email protected]


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