We reported to you early in the week that Microsoft was to hold an event; many assumed that this will be to announce the launch of its new Pink project— you know the handset that is shaped like a turtle. There will be other news coming from the event, but it is the launch of Pink that will grab the main attention.
You have to wonder how Microsoft will ever be able to top Apple’s iPhone OS 4.0 preview event last week. It is no secret that this new range of handsets will not be able to compete with the huge range of upcoming handsets, HTC Incredible, HTC EVO 4G and the rumored iPhone 4G — but that is not Microsoft’s attended target.
Instead, the software giant hopes to entice the younger generation with a host of social networking features. According to Paul Suarez from PCWorld, there is to be two handsets from the Pink range, Turtle and Pure — although these are just codenames.
We know that Verizon is backing the Pink Project with Microsoft and is pushing the social networking side of things hard with the slogan, “It’s time to share. Let’s get social”. One thing is certain, Microsoft will have to do some hard selling on the Pink project — let us see what they can do at the event tomorrow.
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