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Many still not getting the superfast broadband they are promised

Recently a broadband coverage map was released for UK residents to see if they live in a good area for broadband speeds. The trouble is many consumers are still not getting the superfast broadband they are promised when they sign up to a provider.

According to recent research by Ofcom many UK residents are being tempted with superfast broadband speeds, but are only getting half the speeds as advertised. Consumers in the UK are getting a ten percent increase in average speeds though according to an article on In the six months to May average speeds went up from 6.2Mbps to 6.8Mbps.

The biggest difference in advertised speeds to those actually achieved was in homes using copper based DSL phone lines, which are found in 75 percent of homes in the UK. Services that advertised as up to 20Mbps and 24Mbps speeds actually only achieved an average of 6.6Mbps, with over a third getting 4Mbps or less.

Ofcom has been campaigning for a change in the way ISPs advertise their “up to” broadband speeds, which in the majority of cases are not achieved. Some of the biggest internet suppliers in the country have signed up to a new code of practice which comes into effect today. BT, Sky, Virgin Media, and O2 will now give customers the speeds they can expect to receive as they are about to sign up to a contract.

Consumers now want faster broadband speeds as the demand for video streaming increases, but the current system is struggling with demand and at peak times speeds can drop off significantly. Residents who are lucky enough to have a fiber-optic broadband connection get speeds which are a lot nearer to the ones advertised.

BT and Virgin Media offer these sorts of services, and research shows that Virgins Media 30Mbps package achieves slightly higher speeds than those advertised. The take up of fiber-optic services remains low though, as despite them being available to 57 percent of homes only 22 percent of customers have actually signed up for them.

Consumers in the UK have recently given their thoughts of the internet providers in the country, with some companies getting many complaints. Some customers are also frustrated how difficult it can be when wanting to change providers, with some going days without any service at all.

What broadband speeds does your connection provide? Do you get anywhere near the speed advertised?

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Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems

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