There is no denying that the way forward for when it comes to brand recognition is social interaction, and Manchester City FC is the first of the Premier League Club teams to realize this, as they have just signed a new deal to go interactive with YouTube. This new content deal sees City having full control of their club-created video or other rights-owned content.
The icing on the cake with this deal is how the football (soccer for American’s) club is able to also manage the advertising on the content shown on YouTube. We find it hard to believe that City is the first to do such a thing, but we cannot see it being too long before others will follow — maybe rivals Manchester United will be next?
Officials for Man City have said that the club has had a fantastic year of growth, and this is just the next step for increasing growth and giving the fans more. Well, those fans already get some great content, but now they will soon have to put up with advertising on the videos that get shown on YouTube — which is not a huge problem.
The Drum has learned that this is the first step in a long line of deals that will take the football club onto another level when it comes to their online activities. What makes this deal even more special, is the way that it will allow the team to grow globally, as YouTube will give them a much greater reach. We would expect their fan base to grow at an alarming rate — something that other Premier League Club teams will not want to miss out on.
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