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Lotus: New Product Line-Up to Rival Ferrari and Porsche

Lotus made some bold statements yesterday, by saying that the company will see a “Dawn of a new era.” Proton who now owns Lotus has been rounding up a great team of people from a number of supercar and sports car companies, such as Porsche and Ferrari, and is to develop a new line-up that will go toe-to-toe with these brands – as well as Aston Martin.

For years we have been used to Lotus using a Toyota powerplant, but those days are numbered. They know to take the fight to Ferrari and Porsche they need to not only produce a car with great performance but also add some luxury to the mix as well.

According to Paul Tan, by 2015 Lotus hopes to start selling cars from €100,000 to €130,000 and also wants to increase sales from 2,500 to 8,000 units per year. The company now has a new logo “Tomorrow’s luxury sports car, today.” Kind of catchy don’t you think? Future Lotus models will go from a fun-day at the racetrack to a more complex up-market machine.

Some of the features to be included from the new models include: active aerodynamics, hybrid, HUD, as 7-speed twin clutch transmissions and much more. This certainly shows that Lotus is serious when they want to duke it out with the big boys from Italy and Germany — we just hope that they succeed.

Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

Contact Peter Chubb: peter@product-reviews.net

He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

Contact Peter Chubb: peter@product-reviews.net

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