We recently saw the launch of the new tablet from Amazon that enters an already crowded market, which so far has been dominated by the iPad. The offering from RIM has seen mixed reviews and sales since it was first launched. Today we can tell you about the Kindle Fire effect as the BlackBerry PlayBook is set to get heavy discounts this holiday season.
According to AppleInsider many retailers are set to slash up to $300 off the device as they try and shift stock of the device. This coming Friday Staples will be selling the device from $199 for the 16GB version, up to $399 for the 64GB model in its Canada stores until December 1st.
This coincides with Black Friday in the US and other reports are suggesting the prices will come back permanently from December 18th. The company has only shifted 200,000 units during the last quarter, and follows retailer Best Buy knocking up to $150 off the PlayBook back in September.
Earlier this year Hewlett Packard decided to exit the market following slow sales of its TouchPad, which led to a fire sale of the device quickly running stock dry. Motorola’s Xoom only managed to shift 100,000 units in the third quarter, which saw the company make a loss of $32 million.
Now with have the new offering from Amazon that starts at $199, and brings further pressure on the PlayBook because it has similar hardware. The online retailer is selling the tablet at a loss and hopes to claw this back via Amazon Prime subscriptions. For now that strategy seems tom be working as early sales have taken off. As we get closer to Christmas there is a good chance that more retailers will discount the BlackBerry PlayBook.
Are these price cuts big enough for you to get the PlayBook?