AdMob has been looking at the latest Mobile Metrics Report figures for smartphones covering the last 12 months and shows that the smartphone market is still dominated by Apple, with Google beginning to close the gap. If we just take a brief look at those figures, it shows that iPhone OS still dominates rivals Android, webOS, RIM and WinMo.
Figures show that smartphone traffic grew by 193 percent in the last year, this has accounted for half the traffic on AdMob’s network. Traffic from standard cell phones has now started to drop — showing that the smartphone is becoming the new mobile.
This time last year the iPhone had 55 percent of the market share, this has now dropped — but still has almost a 50 percent share. Android is now playing catch-up and is doing it slowly — let us not lose sight that Apple has one handset, with Google many more.
Android can thank this increase to the Motorola Droid, and the news of the HTC EVO 4G will certainly help increase Android market share. As for the others, we can see Palm and its webOS slowly increasing as the Pre and Pixi Plus is now available on all networks.
For a closer look at the report visit Arstechnica