Now that we’ve had the figures for smartphone sales in the second quarter a clear drop can be seen when compared to last year, and the fall iPhone 5 release date has been singled out as the main reason why this drop has occurred. Both tech enthusiasts and analysts have raised this viewpoint, although it might be more than just a new iPhone that is contributing to the slowdown.
The latest Apple rumors point to an iPhone 5 releasing in September, but consumers are also waiting for other high profile smartphone launches in the latter part of 2012. This includes the Samsung Galaxy Note 2 and a growing number of users wanting the bigger screen on a phone display, which is also known as a tabphone. We touched on a report almost 2 months ago that predicted a slowdown for the last quarter, and this has since proved to be correct with millions holding off for the iPhone, but it’s also clear that there’s millions of buyers eyeing a number of high profile smartphones launching in the next few weeks.
Apple climbs while smartphone industry slows — a recent report from Gartner shows a 2.3 percent drop for the smartphone industry year-on-year, although Apple saw a 2 percent increase when compared to last year during the same quarter. Samsung has had a pretty amazing year with the rest of 2012 also looking good, and in the second quarter they clearly topped the sales chart with a 21.6 percent share of all smartphone sales. It is worth noting this figure comes from a range of devices, including the Samsung Galaxy S3, and Apple’s figures are based on their only phone that’s expected to be upgraded next month with the iPhone 5 (6th generation).
Are you holding out for a new smartphone this year? The iPhone 5 might have been named as the main culprit for the recent slowdown, but we think a number of upcoming smartphones are adding to this problem, which will be seen as a minor glitch once the full 2012 sales are looked at next year. The next generation of smartphones are going to deliver even more innovation but are expected to lack where improvements are really needed, which is the balance of better battery life and new battery draining features.
Bottom-line: We might have seen a slowdown in smartphone sales recently, but this will be more than made up with record sales for the second half of 2012, which are likely to break records both in the smartphone industry and when it comes to consumer products sold in general.
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