Even before this year’s WWDC we knew that the iPhone 5 would be a no show, but that has only given Apple another few months of intense media coverage. There are huge expectations on the features of the upcoming iOS device, but we cannot underestimate the iPhone 5 battery importance. Going by recent upgrades it is possible to see a 40% increase.
Some might say that Apple are out of touch by not giving us any details as to the new iPhone for 2011, but they have to be doing something right — how else could they make gains in the Fortune 500 like they have? Also they did not want to talk about it during their recent keynote, as they needed all of the attention on iCloud and iOS 5.
There has been much speculation regarding the improvements being made to the camera, as well as that much talked about dual-core processor. However, one area that we have not discussed is the battery, the one thing that could make or break the new iPhone. Never before has so much emphasis been put on a battery, but our latest smartphones demands long-lasting batteries.
It was no secret that the very first iPhone back in 2007 was flawed when it came to battery life, as was the 3G the following year. It was not until the launch of the 3GS in 2009 that Apple started to get on top of this issue. The iPhone 4 was improved even more, but many of the battery saving enhancements were made possible with some clever tweaks to the iOS.
Now we all assume that the iPhone will just be a minor upgrade and some fear that we will only see one or two hardware upgrades. Now Apple needs to prioritize what is important to them, now they have seen what mistakes HTC made with the battery performance of the Thunderbolt. However, they might have to look at their rival Samsung and how to offer increased battery performance, as they have done with the Galaxy S II.
Current iPhone owners now face a dilemma when thinking of upgrading, which we recently discussed. But looking back in recent years, Apple has no fear of low sales numbers. For years there have been rivals claiming that they have the iPhone killer, but we haven’t had one yet. OK, granted the Samsung Galaxy S II has been selling more units than the iPhone 4 in the UK, but that is a one-month old phone compared to a 12-month old phone.