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iPhone 4 Problems: Apple’s Rating from Crisis Expert

What were your impressions on Apple’s press conference on Friday? The company were under a lot of pressure to reassure their customers over the iPhone 4 antenna/reception problems, but we have the thoughts of a crisis expert to share with you now.

As reported from ComputerWorld, Patrick Kerley, a senior digital strategist with Levick Strategic Communications whose company deals with situations when fellow companies are under pressure.

According to Kerley, Apple’s performance during the testing segment of their press conference was worthy of an A- or B+ grade. However, an overall rating for the whole press event was only deemed worthy of a C grade.

The reasons for this mark were due to Apple’s ‘slow response’ to the reception/antenna problems, which Apple seemingly dodged by handing out free iPhone 4 bumper cases.

Kerley thinks that Apple got caught ‘flat-footed’, but what do you think? Full article through the link.

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

Contact Alan Ng: [email protected]


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