Apple has been pushing new technology in some of its recently launched products, which includes a much thinner form factor on the 2012 iMac and the fingerprint sensor on iPhone 5S. Both of these launches hit production problems thanks to this very technology, and the iPhone 5S saw the biggest stock limitations for any launch iPhone.
Normally, you would be able to line up at almost every store and find stock even if it is limited. This year things were very different for the iPhone 5S, especially in the UK where almost every O2 store had no stock for the first time at an iPhone launch in years.
Low supply rates for the 2012 iMac was due to production issues with the completely new design, and it is said the iPhone 5S low stock situation is due to the fingerprint senor. We will leave Product Reviews readers to debate the need for such low stock, and if they expected it or find the situation ridiculous?
Apple iPad mini 2 launch stock issues — over the last month we keep hearing details about the 2nd generation iPad mini expected to land this year, or what some insiders expect to be an early 2014 launch. Whether the iPad mini 2 sees a release date this year or next, one thing is clear and that’s a pattern being shown in terms of low stock and production problems.
One insider claimed, “The new iPad mini will launch in the next couple of weeks, but it will not be widely available thanks to low supply rates”. It is not clear what parts in the production process are going to cause supply issues, although we are hearing it could be either Retina or fingerprint sensor related”.
We have heard mixed reactions from shoppers “I would rather have better battery life with the normal evolutionary jump, not these new unneeded features causing production problems”, said one potential buyer. One of our readers added, “I am happy to wait a little longer for the iPad mini 2 release date, if it means cool features like Retina and a fingerprint reader. Don’t rush this release Apple”.
Pinpointing the iPad mini 2 launch — we have heard from a number of sources that the press event will be held on October 15, so if this is the case then you can expect event invitations to be sent out in the next 48 hours. Apple has a good track record for sending press invites around 7 days before the launch of new products.
While there is a very good chance of this event date taking place and it will be proven in the next day or so, the iPad mini 2 release date will be much harder to predict if the production issues turn out to be true. There is also the chance of different specs landing over 2 models, which could follow the miniS and miniC strategy.
Keep connected to Product Reviews social channels over the next few days and we will update you with the October event invitations when they land. There is also a worry of a price increase with the iPad mini 2 if it launches with a lot of new features, and this would be a bad idea in our opinion considering part of its success is due to a lower iPad price.