The iPad may have claimed yet another victim, this time the BlackBerry PlayBook. There are suggestions that RIM is to cease production of their Wi-Fi only model tablet device, poor sales were to blame — but we all know the main cause. This does seem strange, as this was meant to be a real iPad beater — but aren’t they all?
However, the Loop reports that RIM has responded to the rumor that was reported by OTR, saying that that it is “Pure fiction,” but is it? The Canadian phone maker has said that things are not as bad as made out, and that they have added the PlayBook to another 16 new markets. We cannot help but think that they are covering things a little, and expect them to announce something on this in the not too distant future.
Ok, so we know that some of those markets added are important, as are those upcoming ones, such as Southeast Asia and the Middle East. However, what would make these markets any different to the US, where sales are lower than expected. You can dress it up all you want, but sales speak for themselves, and you cannot hear the PlayBook, as the iPad is shouting far too loud.
BlackBerry is more about the business user, so why did they launch a Wi-Fi only version of the PlayBook in the first place? The targeted user would be using their tablet device out of the office; not being able to get Internet while on the go is never going to work for them. How can RIM do anything else but discontinue the Wi-Fi only PlayBook — just admit defeat on this one.
RIM are not out, as they still have the Wi-Fi 3G version, all they need to do is give it a much bigger push. Maybe there needs to be a 4G version instead, as they would be something to get them noticed in this ever-crowding tablet market?
We have learned that a 4G PlayBook is on the cards, and that it is only a few months away. Now we cannot see that it could have an affect on iPad sales, but it would offer something that Apple’s tablet device does not have.
You know when a company has something to hide about a failing device when they do not offer sales figures. One would have assumed that they would have given some sort of update? We all know that sales of the device have been inconsistent, just need RIM to tell us for themselves.