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iPad Air reviewed by Apple with visual Ads

Are you patiently waiting for the Apple iPad Air pre-order to begin? We already know that the magical date for orders is November 1, whilst Apple has also pleasantly surprised by keeping the iPad Air price at $499 despite the upgrade in features.

As we all wait for the Apple Store to go live by reading various iPad Air reviews from hands-on previews, you may be interested in checking out some visual eye candy courtesy of Apple themselves. The company has released a couple of videos with their traditional style, attempting to convince consumers why the iPad Air is going to be one of the hottest tablet devices to own during the 2013 Holiday season.

We see Apple’s Senior Vice President of design Jony Ive explain to us why he believes the iPad is so special, while we also have a very nice Ad for the iPad Air – the first one to air which is themed around a pencil highlighting the device’s new thin dimensions.

Unsurprisingly, we see Apple devote a portion of their personalized review to talk about the new A7 64-bit processor, which according to them you could only previously find in desktop computers. Both the iPad Air and new iPad Mini will be powered by the A7 chip, so processing power whilst multitasking with numerous apps really shouldn’t be an issue for you this time around – especially if you have overheating fears in mind.

Has Apple managed to sell the iPad Air based on their commercials alone? These Ads are published in a unique way, which we’ve already started to see other companies such as Sony try to emulate.

Enjoy both of them below and let us know if you will be hitting refresh on the Apple Store come November 1.

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

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