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Intel dupes CES 2012 attendees with fake Ivy Bridge DX11 demo

Intel’s Ivy Bridge architecture is attracting a lot of attention at CES 2012 and we cannot wait until we see devices show up which utilize the third-generation Core i7 processors. Recently we saw Razer’s Project Fiona concept which plays Skyrim at ultra high settings utilize a Core i7 Ivy Bridge processor and the performance looked great, but there’s lots of controversy surrounding the Ivy Bride’s DX11 demo which took place during Intel’s press conference.

At the show Intel linked an Ultrabook up to a steering wheel and projector during the demo and appeared to play Codemaster’s F1 2011 in DX11 mode, the game looked great but anyone who has ever used VLC media player will recognize that the control panel which pops up during the demo – so despite the fact that Intel’s General Manager of Intel’s PC group, Mooley Eden, appeared to be playing the game in real-time, we were in fact seeing a video.

We have embedded a video at the bottom of this post which showed exactly what happened, Intel has now admitted that a video was used during the Ivy Bridge demo, but they assure us that the video shown was recorded when playing the game using an Ivy Bridge processor. So why did they fake it? There’s two likely reasons for this, either Mooley sucked at the game and didn’t want to show his lack of skill to a live audience, or perhaps there’s some stability issues and Intel didn’t want to ‘biff’ such an important demo in front of so-many influential people – either way it’s pretty embarrassing!

The good news is that the guys over at recently tried out the game on an Ivy Bridge-based Ultrabook and say that it looked great and ran smoothly with the resolution set to medium, check out their article for full details and a video showing the game running.

Do you think that measures should be put into place to ensure that what we see during press conferences is ‘real’?

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Written by Jamie Pert

Jamie has a background in computer repairs and maintenance along with network administration, he now enjoys utilizing the benefits of new technologies and enjoys writing about anything that brings new technology to the world.

He began writing for Product Reviews in mid 2009 and has since expanded his knowledge across a wide-base of devices, he is looking to get more hands-on experience with new devices to gain a better understanding of the latest and greatest technologies.

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