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Impressive HTC One X hardware outweighs brand name

Earlier this week we gave you the latest update on the HTC Endeavor, which is thought to be the company’s next flagship smartphone. Now though, we have reports that the device may be set for another name change, and may be debuting at MWC 2012 as the HTC One-X.

For a device that started off as the rumored HTC Edge, then gained credibility as the HTC Endeavor, strong rumors are now suggesting that the final name for HTC’s first quad-core smartphone will be the HTC One-X. A URL surfacing from Denmark has apparently already been secured by an HTC subcontractor according to PocketNow and further evidence of this being a reality could be seen in another HTC device that is thought to be on the way, the HTC Ville.

The HTC Ville is rumored to be lower-end version of the HTC One-X and is thought to be also undergoing a branding change from the Ville to the HTC One-S. If you think about the strategy that HTC has used in the past with their Sensation smartphone and subsequent releases in the Sensation XE and XL, it does appear to be a logical step for them to name their next two devices with the same approach as the Sensation.

You may not take to the new One-X and One-S names immediately, but the features packed inside both devices should bring you back to reality and remind you that it really is all about the hardware specs at the moment. The One-X is obviously the pick of the bunch packing a 4.7-inch HD display and a quad-core Tegra 3 processor, but the One-S will be no slouch either packing a dual-core 1.5Ghz chip along with Ice Cream Sandwich.

It almost seems a forgone conclusion now that we’ll see both devices at the Mobile World Congress event in Barcelona, so the main areas of focus now will be how much they will end up costing, will they both come with 4G LTE support and how much has HTC customized both devices with their infamous Sense UI? Then there is the exciting wait to see which carrier in the US picks up these devices.

HTC’s last big release the Rezound arrived on Verizon Wireless, so will Big Red secure another big victory over the likes of AT&T, Sprint and T-Mobile by managing to stock the world’s first mainstream quad-core smartphone? NVIDIA has recently teased that quad-core phones will definitely be on show at MWC, so it’s safe to say that we don’t have long to find out.

Do you agree with us that it is simply all about the hardware specs, and not the name branding? Or do you think that the Endeavor and Ville sound better than the One-S and One-X?

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

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