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Hyundai Recall: Reaction From Analyst – End of Sonata Form?

We have more details on the recall to Hyundai’s popular Sonata model now, as we have the views from a analyst in South Korea, where the car giant is based. Should the company now expect a fast drop in sales due to the recall?

According to this article from Business Week, Hyundai may escape from a public backlash, as Yim Eun Young, a Seoul-based analyst at Dongbu Securities Co explains the possible outcomes that Toyota could face as a result of this recall.

Here is what he had to say: “It’s a recall of Hyundai’s flagship model, so it sounds negative. Still, I expect a limited negative impact to the sales of Sonata in the U.S. since it’s a voluntary recall. ”

At the moment, no accidents or injuries have been reported due to the steering problems, and the recall is due to start in October. Read the full story over at BW and let us know your thoughts on it.

Do you own a Hyundai Sonata?

Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

Contact Alan Ng: alan@product-reviews.net

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